Become a High-Quality Employer
Embedding an HR recruitment and retention strategy so that you stand out among competitors needs to include ways to promote your program as the employer of choice. Being an employer of choice requires a two-pronged strategy:
Address internal functions such as staff needs, wants and expectations
Promote what you do to the external world including job seekers, potential staff and families
Personal health should come first for your employees. Enhancing access to necessary medical resources to promote good health for all of your employees can make you an employee of choice within your area.
Employer sponsored health insurance is a challenging business decision for all small businesses and especially child care businesses struggling with tight margins requiring careful decisions for managing overhead costs.
Many child care businesses are finding that pointing staff to the Marketplace is a smart and cost-effective business decision that can also benefit staff. Individuals may often be able to access a more comprehensive plan at a fraction of the cost than what an employer would be able to sponsor for them.
The Patient Protection and Affordable Care Act or "ACA" for short, is the comprehensive health care reform law that made affordable health care insurance available to more people.
Promoting your job openings
Get the word out about your job openings! Social media can be a great tool to utilize and ask your current employees to share about the openings on their profiles. You can also create social media graphics to have parents of the children currently in your care to share on their pages as well. Make sure the highlight the following applicable attributes of your program:
Compensation package
Holiday pay
Time off
Reduced tuition
Professional development opportunities
